Effective Date: July 27, 2026 | Last Updated: July 27, 2026

APMF Group Pty Ltd (“APMF,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, why, how long we keep it, and your rights. It applies differently depending on your relationship with us:

Website Visitors: If you browse apmfglobal.com, we may collect basic technical data (IP address, browser type, pages visited) via cookies and analytics tools, used to understand site usage and improve user experience.

Prospective Clients: If you submit a contact form or consultation request, we collect your name, phone number, email address, and message content, used to respond to your enquiry and assess potential engagements.

Clients: If you engage APMF for software, AI, or consulting services, we may process additional information you provide in the course of delivering, supporting, and improving those solutions, in accordance with our contractual agreements with you.

Applicable Law: APMF Group is committed to protecting personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). Where APMF processes personal information that is subject to other applicable privacy laws, including the UK GDPR or EU GDPR, we will process that information in accordance with those applicable legal requirements.

Legal Basis for Processing: We process your personal information based on your consent when you submit an inquiry, our legitimate business interests in responding to inquiries and improving our services, and compliance with legal obligations where applicable.

How We Use Your Information: To respond to inquiries and consultation requests, deliver and improve our custom software and consulting services, communicate updates relevant to services you’ve requested, and meet legal/regulatory requirements. We may process information provided by clients for the purpose of designing, developing, testing and supporting software, artificial intelligence and automation solutions, in accordance with our contractual obligations and applicable law. APMF does not use confidential client information or client datasets to train generalized AI models or solutions for other clients without the client’s explicit written authorization.

Client Confidentiality: Client information supplied during consulting or software engagements is treated as confidential and is not used for any purpose other than providing the agreed services, unless required by law or expressly authorised by the client.

Data Retention: We retain personal information only for as long as is reasonably necessary to fulfil the purpose for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Cookies and Analytics: Our website may use cookies and tools such as Google Analytics to understand site usage and improve user experience. You can control cookies through your browser settings.

International Transfers: As APMF serves clients across South Africa, the UK, UAE, USA, and East Africa, personal information may be processed or stored in countries other than your own. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

Sharing of Information: We do not sell personal information. We may share information with trusted infrastructure, hosting, cloud, communications, AI and software service providers where necessary to deliver our services, or disclose it where required by law.

Data Security: We use reasonable technical and organizational measures to protect personal information from unauthorized access, loss, or misuse.

Your Rights: You may have the right to access, correct, object to certain processing of, or request deletion of your personal information, where applicable under POPIA or other relevant law.

Information Officer: Requests relating to personal information may be directed to APMF Group’s Information Officer at info@apmfglobal.com.

Changes to This Policy: We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised “Last Updated” date.

Contact Us: APMF Group Pty Ltd, 49 French Lane, Morningside, Sandton, 2196; info@apmfglobal.com; 074 340 0312.